Wednesday, May 23, 2012

Perspectives and possible of Asia's Hotspots - China and Philippines in Focus

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Global It spend is unbelievable to growth at a faster rate post 2009 as some service buyer markets unentangle themselves from recession. growth may still be tepid but nonetheless more important than the old 3 years.

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Post retreat clients are more aligned towards offshore benefits.

Drivers for Technology Spend:

• Cost allowance as clients look for demand recovery
• growth in competition prominent to need for scalable, optimized and sufficient operations
• Diversification of enterprise and expansion into new markets is pushing clients for innovation and faster time to market
• Growing Smb participation as service buyer (currently at 33% of total spend) globally

How suppliers can exploit growth in It spend?

There remain opportunities for outsourcers, as offshoring spend remains relatively small

• Identification of new delivery and engagement models
• Overhauling of existing resources/ network to offer higher value
• look after innovation/ Ip/ assets- must for gaining edge over competition
• develop ready to deploy platforms / frameworks for many geographies in order to enable faster time to market

The demand side is still composed of two regions of the globe- North America and Western Europe, which together lead about 55% of global It/ Bpo spend. Offshore wage share is 75%. But domestic markets from Bric nations will also come to be increasingly prominent players in the near term.

The contribute side will stretch over geographies and begin accelerating the pace of competition. Countries in S. America such as Argentina, Chile, Colombia, Uruguay, etc. Are some which will be vying to contribute clients, particularly the Hispanic citizen in Us.

The incumbent Indian providers will continue to build delivery centers in key delivery regions such as Latin America, Eastern Europe and China.

Game changing strategies on contribute side:

• Vendors positioning themselves as End to End service providers rather than cost saviors to growth wallet share

• Increased seller consolidation and diversification (eg. Dell acquired Perot Systems, product vendors addition services portfolio etc)

• building capabilities colse to Rim/ Io* and platform based Bpo services (Service lines witnessing traction from client side)

• Vendors entering new regions to keep existing client's localization needs (deepens client reach and wallet share)

Strong Domestic and Regional Markets -

There is strong shop potential in Asia Pacific region as evidenced by robust growth rates of regional domestic economies. Apart from India and China, smaller countries like Philippines and Vietnam, which are seen as contribute side components, have strong domestic consumption potential, as evidenced by their strong growth rates on the back of increased domestic consumption.

• wholesome growth in It spend provides immense scale for growth in these markets
• Current outsourced shop for the region is over Us billion - primarily served by local & regional vendors
• Technology spend by government, Bfsi, telecommunication and manufacturing will drive the growth
• International and regional vendors serving these markets have witnessed duplicate digit growth

Service Delivery Cluster-

In the past 10 years, the service delivery mass in Asia (earlier composed primarily of India, Sri Lanka and Philippines) has evolved to a circle of many nations providing a multitude of services and catering to a diverse group of markets and verticals.

For this mass to additional expand, and additional clusters will emerge over the globe. Each service mass will develop its own niche and shop amelioration segment. These clusters will lead to growth of the region as a whole.

Top Cities in Asia

Continuous demand has led to proliferation of outsourcing locations in Asia.

• Indian cities continue to lead the pack, followed by Philippines and China catering to both global and domestic requirements. Many, particularly in China are finding at catering to the domestic shop instead of the global requirements.

• Manila Ncr, after Indian cities like Bangalore and Delhi, has been consistently production it to the top of the outsourcing cities lists.

• China follows India in terms of most whole of cities on the lists. Dalian has been consistently involving up rankings.

• some cities involving down the rankings are also an indication of strong competition among the cities. This also indicates the aggressiveness of cities in promoting themselves as locations of choice.

• Most of the emerging Tier Ii/Iii cities are from Southeast Asia- from Philippines, Indonesia, Thailand and Malaysia. This could be mostly due to initiatives undertaken like by the enterprise Processing relationship of Philippines (Bpac)

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